It was a summer Sunday, and about 100 people were in line. When Schultz finally got in, he looked around carefully.

那是在一个夏天的周六，当时有大约100多人在排队买这家店的冰淇淋（有点当初麦当劳故事的意思），当Schultz最终挤进店里并仔细观察店面后，他发现店主花了不到50，000美元进行装修，店的照牌很破旧，家具也是二手的。