"Whether the volunteers like the flower scent or not didn't matter," Hersh says, "Some reported that they hated the smell, but they still were more likely to buy the shoes in the scented room."

“不管志愿者是否喜欢花的香味，”赫什说。“一些人表示他们讨厌这种气味，但他们在有香气的房间里仍然更有可能会买鞋。”