The strategy of offering luxury cars at a lower price mirrors what Toyota Motor Corp. did when it launched its Lexus line in the early 1990s, except that Hyundai isn't creating a new brand.

推出雷克萨斯品牌时用的也正是这样的低价豪华车策略，只不过现代公司没有像丰田那样创建一个新的品牌。