In these days of teenage Internet entrepreneurs, it's very easy to forget, when shopping onlines, that you may not always be dealing with a large, highly organised corporation.

在充斥着十几岁的互联网“企业家”的那些日子里，当在网上购物时，非常容易忘记你可能总是没有在和一个大型的有组织的公司打交道。