Mikkel Borg Bjergso, the proprietor of a bar in Copenhagen, makes a wonderfully light and floral pilsener, and markets it through word of mouth.

米科尔·伯格·柏格森，哥本哈根一家酒吧的经营者，制造一种美味的淡色花香比尔森啤酒，而且通过口口相传扩展市场。