Schultz perceived a new American way of life in the city's 1, 700 coffee bars, and he sought to recreate such forums for people to start their days or visit with friends.

米兰市的1,700家咖啡吧使得舒尔茨感知到美国人应该有的一种新的生活方式。他寻求建立这样一个平台，用来供人们开启新的一天或是与朋友相见。