Fitbit, for example, released its first smartwatch on Monday, selling with a clear purpose—to improve your fitness—and promoting it as a "tool, not a toy".

以 Fitbit为例，该公司在周一发布了其第一款智能手表，销售目标很明确——提高你的健康水平——并将其宣传为“工具，而不是玩具”。