When consumers need to cut spending, the logic goes, cheap meals like Big Macs and Whoppers become even more attractive.

按照这种逻辑，当消费者需要削减开支时，像巨无霸（麦当劳汉堡名）和华堡（汉堡王汉堡名）这样的便宜食物会变得更有吸引力。