The trouble is, Mr Schmidt is one of those who makes a huge profit from selling users' personal information to advertisers – so has little incentive to end this situation.

这个问题就是，Schmidt先生便是其中一个因追踪用户的在线个人习惯，向其推销适用的广告，从而巨额获利的人。很少人会愿意结束这种盈利模式。