Five years ago only Zara, a Spanish clothes retailer, followed such a strategy, but firms such as J.C. Penney, Saks and Macy’s have since adopted it too.

五年前，只有西班牙的一家服装零售商飒拉采用这种策略，但如今像彭尼公司,萨克斯百货和梅西百货这样的公司也已开始采用这一订货方式了。