These labels encourage style-conscious consumers to see clothes as disposable—meant to last only a wash or two (although they don't advertise that), and to renew their wardrobe every few weeks.

这些品牌鼓励注重时尚的消费者把衣服视为一次性的——意味着只能洗一两次（尽管他们并没有这样宣传），并且每隔几周就更新一次他们的衣柜。