Levi Strauss has introduced a pay-as-you-wear model for its most fashionable jeans in India to preserve their upmarket status while broadening its customer base.

里维斯集团在印度为其多数的时髦牛仔裤引入“我的裤子我做主”模式，以此保证公司在印度的高档地位，扩大消费基础。