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来源:雅诚德英语网
The CPM rates for local advertising campaigns are typically substantially higher than national campaigns because of their more targeted nature.
地方性广告的CPM(千人成本,指的是广告投放过程中,听到或者看到某广告的每一人平均分担到多少广告成本)明显比国家性广告要高出很多,因为他们的目标指向性更加明确。