Look through a list of great movies, books, and games, and you'll see that most of them don't have original ideas at their heart -what makes them great is how those ideas were developed and presented.

纵览一系列伟大的电影、书籍和游戏，你会发现在他们身上并没有严格的创意——它们伟大的原因是对理念进行较好的开发和呈现。