With Google and its Allies chasing it in smartphones, and Amazon's launch of a bold new tablet computer, Apple faces serious competition for the first time in the new markets it has created.

谷歌及其盟友们正在智能电话领域奋起直追，亚马逊推出了设计大胆的新款平板电脑。在自己创建的新市场上，苹果首次面临着激烈竞争。