At a time when young beauty shoppers are often turning to Sephora or Ulta instead of department store beauty counters, Macy's hopes Bluemercury will help strengthen its position in the category.

如今，年轻的美容消费者往往转向Sephora或Ulta，而不是百货公司的美容专柜，梅西百货希望Bluemercury能帮助它巩固在这一领域的地位。