This two-fold maneuver had mixed results: the new name was successful and its friendly logo became instantly pronounceable and familiar all around the world, but Zenith never regained its past glory.
For a man - at least as far as his hormone system is concerned - succeeding, competing and beating his rivals is very much still a matter of life and death.
SimpliSafe was singled out in one recent article on jamming, complete with a video showing the entire system being effectively bypassed with handheld jamming equipment.
Such, then, is the way things stand: on the left angry critics, on the right stupid supporters, and in the middle, as usual, the majority of earnest people trying to get on in life.