Obvious names for social web platforms may not be all the rage (Ning, anyone?), but a move to Groupsite/s will definitely be a boon for communicating what the service is all about.
With young children pick an appropriate restaurant where the service is prompt rather than leisurely and where something the child will enjoy is on the menu.
SCA is both a model for assembling service-oriented solutions, as well as a programming model, and sometimes positioned as an alternative to Microsoft's Windows Communication Foundation (WCF).
When script kiddies launch an attack, they typically do so without realizing the results of their actions, such as potentially crashing systems or inadvertently performing a denial of service (DoS).
The best form of advertising is probably word of mouth advertising which occurs when people tell their friends about the benefits of products or services that they have purchased.