The reporter suggests that one of the biggest levers for delivering this opportunity is "increased efficiency through management and behavioural change"—in other words, lean and green management.
However MSNBC says some purists are offended that Coca-Cola is veering from its traditional red cans, and some deluded sippers feel that the soda tastes different in white cans.
Essentially, Hendrix reinvented the electric guitar, in the sense that he created amazing effects and vibrations that changed the sound of rock and roll completely.
Definitions and rules are hard not just because the tools of war have changed, but because cyberspace puts them into the hands of a broader group of people.