As an example, spend time with each person getting to know more about them. Keep a mental score card filling it up with their current interests and hobbies.
Yet it is clear that Xiangzi, too, is meant to be an 'everyman', and by falling victim to 'individualism', the term Lao She uses to criticize him, he has contributed to his own downfall.
Cialdini cites scores of research papers and historical events that prove that even something as simple as writing deepens every individual's engagement in the project.
Such self-help networks, which encourage and support ethnic minority entrepreneurs, consist of "primary" institutions, those closest to the individual in shaping his or her behavior and beliefs.