They see young Chinese ignoring Chinese culture and, instead, buying Japanese cartoon books, watching Korean soap operas and even celebrating Western holidays.
For example, the rhythm, pitch, and volume of music has been shown to influence behavior such as the amount of time spent in supermarkets or intentions to purchase products.
Besides, "it is a thrill unique to a market society to find that people are willing to pay for one's product," writes Deirdre McCloskey in her latest book, "The Bourgeois Virtues".
Goldman did not tell the purchasers that they were buying an interest in loans hand-picked by Mr Paulson, who took a very bearish view of the subprime market.