Apart from songs and poems, there are short stories and pictures based on the catchphrase. One example is an imagined conversation between two people in a buffet queue.
Some call it copyright infringement or trademarkinfringement, and every nowand again, some loony will actually threatento sue his readers for having hadthe gall to tell his stories to eachother.
They listen to the videos as students from other cities share their stories of how their reckless driving affected not only their lives but also those of their passengers.
As stories go through the chain of people, they are refined, corrected and sorted out until they come finally to me and I have a chance to read through most stories before I go on the air.
While many interests are at work, one of the players that benefit the most from this story is the media: the notion of "extreme" climate simply makes for more compelling news.