Automatic cookers are advertised by pictures of pretty young mothers taking their children to the park, not by professional women presetting the dinner before leaving home for work.
If a family loses a job, not only does it affect the mum or the dad, but it affects the spouse or the kids and then there's a heightened sense of anxiety among all those who have not lost their job.
At the same time, listening through earphones to the same monotonous beats for long stretches encourages kids to stay inside their bubble instead of pursuing other endeavors.
Ultravox star Midge Ure, a Save the Children ambassador, recently returned to Ethiopia 25 years after the 1984 famine which prompted him to create Band Aid with Bob Geldof.