If you want to train a laboratory rat to pull a crank to get a food pellet, the reflex will be scratched in deeper if the creature is rewarded with some regularity but not all the time.
The ministry recommended punishments ranging from warnings to legal action, and suggested that research funds should be withdrawn from plagiarists and academic awards revoked.
"We still believe in rewarding superior achievements and know that these top students truly value the scholarship," says Scott Friedhoff, Allegheny's vice president for enrollment.
Although you might begin training to read more with excitement or enthusiasm, these can quickly disappear if you don't devise a method of rewarding or motivating yourself.