You had a few companies involved, but not one of the largest companies in the world coming out with a lengthy and impassioned post, like we saw yesterday from Timothy Cook.
There was a false start (the announcement at the White House that the sequence was complete relied on a generous definition of that word: a truly complete sequence was not published until 2003).
Following the Harvard scandal, Mary Miller, the former dean of students at Yale, made an impassioned appeal to her school's professors to refrain from take-home exams.