Not only can we never find the "perfect" punishment, our search for optimum penalties is complicated by our desire for fairness: to let the punishment fit the crime.
But there is also a place in a young life for noble purposes that include a dedication to the broader society, a love of country and an aspiration to make their own leadership contributions.
"Dare to be different, please don't smoke!" pleads one billboard campaign aimed at reducing smoking among teenagers—teenagers, who desire nothing more than fitting in.