Where is it coming from? Why is it being passed along? What's the background or intention? This is different from being paranoid — instead, it's taking a sincere interest in learning.
Some paranoid types will believe this is nothing more than "the man" trying to spy on us, but those people need to realize everything we do online is being watched by someone.
Ad, namely, is to publicize, to make more people know the quality and function of commodity. It is to use real and persuasive propagation to deliver commodity information to create purchasing power.
Within the hacker community there's always been a certain amount of disdain for 'script kiddies' — people who don't really understand the systems they attack but use off-the-shelf tools.