Stories were like air to me and while other kids played ball or went to parties, I lived out adventures through the books I checked out from the library.
There may be some matters of life and death or highest principle, which might justify such a risk, but there aren't many things that fall in this category.
By mid-2007, when the majors realised that digital downloads were not growing as quickly as they had hoped, they landed on a more adventurous digital strategy.