"You could build wireframe 3-d objects, where each strut was just one of those thin strips, but what we've done is create multi-layer bricks" - and then stack them.
China has stretched out its hand to the world. There are now 282 Confucius Institutes and 241 Confucius Classrooms set up in 87 countries, including in the UK.
Google's home turf of search is uncharted territory for Facebook, but, just as importantly, the social terrain has already proven a minefield for Google.
McCarthy only went public with crunning five weeks, but it has been getting quite a lot of attention online and he claims there is now a steadily-growing movement in Australia.