Hagel says we have designed jobs in the U.S. that tend to be "tightly scripted" and "highly standardized” ones that leave no room for "individual initiative or creativity".
Although many advertising design professionals focus their energy on the creative end of the spectrum, psychology and marketing often spill over into their everyday work.
Bob Lutz, who was to retire as G.M. 's global product guru at the end of the year, will stay on to coordinate the creative aspects of G.M.' s designs, brands, marketing and advertising.
The Red Hot Chili Peppers got turned on by the bulb during 1994's Woodstock Music Festival, dawning memorable self-illuminating costumes for their stage show.