If you are with a reader, consider yourself lucky. With an incredible mind, imagination, wit and heart, they will challenge you quite unlike anyone else has before.
Many of them, like the teenage daughter of a shopkeeper in Abuja, had very specific things they wanted him to know about themselves – in this case, the challenges to go to college.
While getting evidence-based health information and messages out to the public via social media may seem simple, the challenge is in listening and responding to questions and rumours in a timely way.
Chief among them was Marlin Stutzman, a young state senator and self-proclaimed “original 9/12er” (an anti-tax movement launched by Glenn Beck of Fox News).