Mr Zetsche was asked this week whether there were similarities between Daimler's merger with Chrysler and BMW's ill-fated takeover of Britain's Rover Group.
They've been very unlucky to be drawn twice against Liverpool because they are the only team who can create problems for Chelsea as they are very similar.
Although you may not have associated these two words before—sublime and subliminal—now that you hear them together you have to admit the do have a similar ring to them.
And yes, the unconscious effects of subliminal images may be a variant of blindsight, although the jury remains out on just how similar the two phenomena are.
Victoria Beckham showed off her new, shaggy hairstyle at the weekend which bears a striking resemblance to that of the brunette bombshell Sophia Loren.
People like to see others as having similar ideas or worldviews as they have themselves, because this informs people that they are correct and their worldviews are justified.