The term e-commerce refers to all commercial transactions conducted over the Internet, including transactions by consumers and business-to-business transactions.
Such "trading down" proved true for much of the latest recession, when fast-food companies picked up customers who could no longer afford to eat at casual restaurants.
"CSPI's statement irresponsibly insinuates that the caramel used in our beverages is unsafe and maliciously raises cancer concerns among consumers," the company said in a statement.
Any implication that a consumer could or should 'enjoy' a KFC Crispy Strip fails to meet these standards, and presents an unlawful deception to consumers.