Heritage and museum experts do not have to invent stories and recreate historical environments to attract their visitors: their assets are already in place.
During the recession companies set prices low, hoping that once they had tempted customers through the door they would be persuaded to order more expensive items.
A gamification strategy that is not sufficiently thought through or well tailored to its players may engage people for a little while, but it will not motivate people in the long term.
The latter often still think mainly in terms of the "social responsibility approach" and thus seem to prefer deals that are riskier and less attractive than normal investment criteria would warrant.
As these specialists circulated around Europe, they sought to exploit the appeal of fireworks for a wider audience, including the growing middle classes.