Students themselves, however, may not realize that when they graduate, they will be competing in a global labor market, and universities need to raise awareness of these issues amongst undergraduates.
You can read commencement addresses from the 19th and early 20th centuries in which the speakers would talk about the beast within and the need for iron character to subdue it.
Granted, it may not be possible for many project managers to eliminate 64 percent of the required features a customer lists at the beginning of a project.