The designer has to propose a range of possibilities so to stimulate, waken the clients' self hiding behind the sub-consciousness and guide them into the front stage.
What they seek now is friendly guidance, understanding, and support -- not imperious direction -- the dignity of equality and not the shame of subjugation.
Leadership is the most significant word in today's competitive business environment because it directs the manager of a business to focus inward on their personal capabilities and style.
Gradually, genius came to represent a person's characteristics and thence an individual's highest attributes derived from his "genius" or guiding spirit.