Reading provides no pleasure and is anything but relaxing when the anxious parent barks out the correct word every time the child hesitates or guesses wrongly.
The notion of success haunts us: we spend million every year reading about the rich and famous, learning how to "make a fortune in real estate with no money down" and "dressing for success".
Boys studying for GCSEs were more likely than girls to read print products such as comics, with 38% saying they read newspapers at least once a month compared with 30% of girls of the same age.
It's also is a classic web 2.0 startup which will attempt to solve one of the web's most frustrating issues, i.e. the separation of reading RSS feeds from being able to comment on the post.