Personal technology is indeed more engaging than ever, and there's no doubt companies are engineering their products and services to be more compelling and attractive.
Yet rather than the to-be-expected socialist harangue, Allende subtly works her political message within the fabric of the compelling narrative she weaves.
This axiom seems to be completely missing, or at least grossly underemphasized, by the process evangelists and literature, but it is usually very observable in successful software projects.
It is a black six-limbed panther from Hell, the size of a tractor trailer, with an armored head, a venomous striking tail, and massive distensible armored jaws.