The core idea: By the use of visual hyperbole and sardonic humor assert that Heineken can revive parts of the body (and anything else ) because of its amazing refreshing properties.

核心创意为：运用视觉夸张法以及讽刺性的幽默来说明，由于其惊人的清凉资产，因此海尼根能使身体的各部位复苏。