By releasing the stamp sets, Jingdezhen hoped to spread interest in traditional Chinese ceramic art and the Shanghai Expo, said Liu Jingbo, director of the Jingdezhen Municipal Philatelic Corporation.

景德镇市集邮公司总经理刘敬波说，景德镇希望通过这套邮票的发行向公众宣传中国传统的陶瓷艺术以及上海世博会。