Before Baidu expands, however, it needs to answer an obvious question in an age when even the most transparent of Internet companies are struggling to maintain the faith of their users.

在百度还没有扩张之前，哪怕是最透明的互联网公司都在努力维护用户信仰的时候，百度要回答的首要问题是：为什么人们要相信百度？