Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.

这种被劫持的媒体是免费媒体的对立面：一项资产或活动成为消费者、其他利益相关者或对某个品牌或产品提出负面指控的活动人士的抵押品。