Being faced with the challenge of media globalization, China's media industry is in an inferior position though it occupies some superiorities as a whole.

面对媒介全球化的强劲挑战，中国媒介虽然在整体上具有一定的比较优势，但劣势也十分明显，并且大多数媒介对将要遇到的挑战都准备不足。