"Most of them advertise on WeChat, which means their advertising costs are low. Under such circumstances, more than 200,000 yuan is a huge amount, " he said.

很多小商家在微信上做广告，这也说明他们花在广告上的钱不多。这种情况下，超过20万元的罚款对他们来说不是一笔小数目。