Having belatedly grasped the money-making potential of web-search, Mr Semel then bought Inktomi, another search engine, and in 2003 he bought Overture, the pioneer of paid-search advertising.

塞梅尔错过了网络搜索的赢利机会，此后收购了另一家搜索引擎公司Inktomi。2003年，他并购了付费搜索广告的先驱overture公司。