The researchers don't read every single base on a strand of DNA, but they look for distinctive patterns of repetition of a single, very short sequence.
Her work relies heavily on industrial standards and benchmarking to establish models for implementation. She has worked repeatedly on compliance programs, collaboration and driving best practices.
That data is destined for the Internet, to be re-used, at which point we will see some very useful applications arise... if the privacy and security concerns can be assuaged.
Until yesterday, for example, users could just re-download songs they purchased from the service (quite useful when your hard drive or MP3 player dies on you).
Of course when you take into account the re-tweets and the other subsequent Twitter messages linking to the online store, the effective CPM goes down quite a bit.