Professionalism has turned the acquisition of a doctoral degree into a prerequisite for a successful academic career: as late as 1969 a third of American professors did not possess one.
It has reaped incalculable marketing gains from the 500m spectators around the world who are reckoned on average to have tuned in to watch each of the 64 matches.
My ally and I went back to rescue him later and go on to win, but it might have been a much different game if the enemy had ignored him and pushed into our towns.
Observers rightly thought Berlusconi vulgar and rolled their eyes at taking a soccer-team slogan to name a political party, but he struck a chord with an alienated public.