And one leading authority says that these intensely powerful mental events can be not only harnessed but actually brought under conscious control, to help us sleep and feel better.
But even if they don't, a robust and mobile force is vital if peace is to be restored to a region where some 300,000 people have already died and more than 2m are displaced.
"We see this as a very powerful research and development tool for the entire Disney company," said Artie Bulgrin, ESPN's senior vice President of research and analytics.
The error here is far too deep: not only do humans need nature for themselves, but the very idea that humanity and the natural world are separable things is profoundly damaging.
We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment.