Many of the home electric goods which are advertised as liberating the modern woman tend to have the opposite effect, because they simply change the nature of work instead of eliminating it.
In contrast, high-frequency fluctuations such as seasonal temperature variations are observable and somewhat predictable, so that groups could have adapted their behaviors accordingly.
Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.
In contrast, "night owls" who go to bed between 11 p.m. and 3 a.m. tend to consume more coffee, alcohol, refined sugars and processed meats than early risers.