On the other hand, if consumers are smart and are buying what the brand is rather than what the brand image is, that. Will make the brand less important.
Consumer protection groups and parents believe that children are largely ill-equipped to recognize such techniques and that often exaggeration is used at the expense of product information.
But now the situation has changed, and consumers around the world began to tighten their belts at the same time, Chinese demand has started to slow down.
Consumers, in the U.S. at least, are acting cautiously with the savings they're getting at the gas pump, as the memory of the recent great recession is still fresh in their mind.
Even in a networked world, the hunger for consumer goods and information is still taste-dependent, and location remains a fairly reliable proxy for taste.
The southern economies, such as Greece, have leant too heavily on consumer spending, have weak public finances and rely on foreign capital to supplement their low savings.
The fact that private cars are competing with commodity houses to be the first consideration in peoples consumption itself shows that the traditional idea of sticking to a certain place is challenged.
In RECENT years, consumers have become used to feasting on online freebies of all sorts: news, share quotes, music, E-mail and even speedy Internet access.